Highest Daily Lifetime® Income

The groundbreaking Highest Daily® guarantees of our optional living benefit can help your clients increase income for retirement, help protect it, and help guarantee that income lasts a lifetime. Together with our optional death benefit, a variable annuity from the Prudential companies can give your clients a lifetime of income certainty with protection for their heirs.

Lock In Income Growth.

If your clients haven’t saved enough to secure their retirement income, HD Lifetime® Income is our VA solution that goes for growth.

Capture every account high every day and immediately add compounded growth.

Only the Daily Lock‐In guarantee of HD Lifetime® Income captures every account high every day for retirement income purposes—and immediately begins adding daily compounded growth for 10 years or until their first lifetime withdrawal.

Help protect retirement income against market downturns.

Clients are understandably concerned how market uncertainty might affect their retirement savings. With HD Lifetime® Income, the retirement income growth they achieve is locked in 100% of the time and never given back. Even if the markets go down, this income growth is guaranteed.

Guarantee retirement income that clients cannot outlive.

With HD Lifetime® Income, your clients are guaranteed to receive annual retirement income for as long as they live. That income certainty in retirement is reassuring news for anyone concerned about outliving their retirement savings.

Lock in daily to provide death benefit protection.

The optional Highest Daily Death Benefit, available on HD Lifetime® Income, locks in every account high every day for legacy protection.

The currently available Highest Daily Lifetime Income benefit mentioned above is referred to as Highest Daily Lifetime Income v3.0 in the prospectus. May not be available in all states.

Three Powerful Investing Advantages for Your Clients' Retirement

Because today's financial markets can be unpredictable, it's important that your clients develop an investment growth plan that can adapt to changing market conditions.

You want to be certain your clients' retirement income will last a lifetime. If they're falling behind schedule, you'll want to seize every possible advantage to help secure their retirement income.

No other annuity provider offers all three of these powerful investing advantages combined with Highest Daily Lifetime® Income guarantees:

Rigorous oversight of portfolios and investment manager selection. More than 100 professionals scrutinize the portfolios to ensure they live up to our guidelines.

Investment choice for you and your clients. That means different strategies and asset allocation portfolios to help meet the demands of many different kinds of investors—including alternative investment options that let clients diversify more broadly beyond stocks and bonds, to help reduce exposure to market uncertainty. We offer a range of investment choices you won't find in any other annuity.

Flexibility to combine asset allocation portfolios. If you determine that more than one asset allocation portfolio is appropriate for a client, you can combine them to meet specific goals.

There are fees associated with Variable Annuities and the Highest Daily benefit and death benefit.

The annual fee for the HD Lifetime Income option is 1.00% of the greater of the Account Value and Protected Withdrawal Value. The annual fee for the death benefit option is 1.50%. This is in addition to the fees of the annuity.

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What is a variable annuity?

A variable annuity is a contract with an insurance company. It's a long-term investment designed for retirement purposes. Your client places money in professionally managed investment portfolios, where it accumulates tax-deferred. When they retire, their savings can be used to generate a stream of regular income payments that are guaranteed for as long as they live. In addition, variable annuities  may provide a guaranteed death benefit for your beneficiaries. Any such death benefit, however, may be impacted by withdrawals or other actions they take in connection with the annuity. You can help your clients determine if a variable annuity is suitable for them.

Why the company behind the annuity matters?

All references to income certainty and guarantees, including the benefit payment obligations arising under the annuity contract guarantees, rider guarantees, benefits, or annuity payout rates are backed by the claims-paying ability of the issuing insurance company. Those payments and the responsibility to make them are not the obligations of the third party broker/dealer from which this annuity is purchased or any of its affiliates. They are also not obligations of any affiliates of the issuing insurance company. All guarantees, including benefits, do not apply to the underlying investment options.

What are the limitations and restrictions I need to consider?

Annuity contracts contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. The optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. Optional living and death benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Please see the prospectus. Asset allocation does not ensure a profit or protect against a loss. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment.

What are the withdrawal consequences?

Since the annuity is designed to provide a guaranteed income stream for retirement, there are limitations and restrictions when making withdrawals that are not intended for retirement income purposes. Withdrawals in excess of the Annual Income Amount impact the value of your benefit and can also affect the certainty of their income. An excess withdrawal occurs when your cumulative Lifetime Withdrawals exceed the Annual Income Amount in any annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining Annual Income Amount will proportionally and permanently reduce your Protected Withdrawal Value and your Annual Income Amount for future years. If an excess withdrawal reduces the account value to zero, no further amount would be payable and the contract terminates.

Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals, other than from IRAs or employer retirement plans, are deemed to be gains out first for tax purposes. Withdrawals reduce the account value and the living and death benefits.

Understanding the costs associated with a variable annuity and the Highest Daily Lifetime Income benefit?

Variable annuities offered by Prudential companies have an annual cost of 0.55% to 1.95% for mortality expense and administration fees, with an additional fee related to the professional investment options. The fees will vary depending on the underlying annuity and investment options selected. The optional benefit, HD Lifetime Income, has an additional annual fee of 1.00% based on the greater of two amounts, the Account Value or Protected Withdrawal Value, which can help avoid the risk of outliving retirement income. Account value is not guaranteed, is subject to market fluctuations, and may lose value. The Protected Withdrawal Value is separate from the account value, and not available as a lump sum withdrawal.

What happens to my Account Value during volatile market situations?

The Highest Daily Lifetime Income v3.0 suite of benefits uses a predetermined mathematical formula to mitigate some of the financial risks we incur in providing the guarantees under the optional benefits through all market cycles. Each business day, the formula determines if any portion of the account value in the permitted subaccounts (asset allocation portfolios), including any DCA MVA options needs to be automatically transferred into or out of the AST Investment Grade Bond Portfolio (the "Bond Portfolio"). Amounts transferred by the formula depend on a number of factors unique to your clients’ individual annuity and include:

  • The difference between the account value and the Protected Withdrawal Value;
  • How long your client has owned the benefit;
  • The amount invested in, and the performance of, the permitted subaccounts, the Bond Portfolio, and the Secure Value Account and;
  • The impact of additional purchase payments made to, and withdrawals taken from, the annuity.

The formula will not transfer amounts to or from the Secure Value Account. On any given day, no more than 30% of the account value in the Permitted Sub-accounts (plus any DCA MVA options) may be transferred to the Bond Portfolio pursuant to the formula. Therefore, at any given time, some, most or none of the account value from the permitted subaccounts may be allocated to the Bond Portfolio. Transfers to and from the Bond Portfolio do not impact any income guarantees that have already been locked in. Your clients may not allocate purchase payments or transfer account value into or out of the Bond Portfolio.

The formula could mean that your clients miss opportunities for investment gains in the Permitted Sub-accounts while amounts are allocated to the Bond Portfolio. The formula’s allocation of amounts to the Bond Portfolio however, could also protect your clients’ account value from losses that may occur in the permitted subaccounts. Please note: We are not providing investment advice through the formula. See the prospectus for complete details.

We will automatically allocate 10% of each purchase payment to the Secure Value Account (SVA). Your client cannot make transfers into or out of the SVA. The SVA will earn interest daily at a crediting rate declared annually.

All references to Account Value assume no investment in any available Market Value Adjustment Options.

Issued on Riders: P-RID-HD(2/14), P-RID-HD(2/14)NY, P-RID-HD-HDB (2/14), et al. or state variation thereof.